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Why couldn't we teach our kids with toys that matter, toys that prepare them for the future in a holistic way, toys that keep our houses clean and organized, and most importantly, toys that actually bring a positive change in someone else's life as well.
This problem gave conception to the idea of bringing toys to children that were grounded in the latest scientific research and minimalism. It gave conception to the idea of bringing Quiet Books into the mainstream. It gave conception to bringing the latest in early childhood development to parents. It gave conception to the idea of finding ways to end poverty and bring education to children in need.
This is why our books are grounded in the latest scientific research. We are forming partnerships with organizations and scientific bodies to bring you content on early brain development. Holly also wanted to create a strong social ethos built into our company's very DNA, which is why we bring education to girls with no access in rural India.
This was the birth of Educating AMY, where AMY actually stands for "All, Me and You."